Most people are just so happy to find a grant program, they don’t stop to consider whether they should apply. And that is where most applicants go wrong. Our aim is to empower you to build a strong and successful approach to grants, so that you can tap into grants again and again, without wasting time and effort.
How Do Grants Work?
You might be surprised to know that grants are not really about you – even when you win them! Grants are offered by government and occasionally by corporations, to help fulfil their policy and aims. Where your project aligns with these aims and helps to achieve those goals – then you might get a grant. Just remember, grants are part of a bigger picture. Submitting a grant application is the wrong place to start if you have not considered the intention behind the program.
Who can receive grants?
Grants are provided for projects, not organisations. You can’t get funding just to run your organisation: you need to identify a specific need and present it as a project, with a beginning and an end. For business, grant funding is available for a broad range of activities. The focus, however, is generally on the following areas:
- Research & Development
- Sustainability and Green Technology
- IT & Communication Services
- Medical & Biotechnology
The Solution: A 4-Step Approach
To be successful winning grants, we suggest the following:
- Education – think right and understand how grants operate. Then measure the effort required for a grant versus the benefit. Don’t forget to assess alignment with the program aims and also your ability to deliver your proposed project.
- Grant Strategy – build a sustainable and tailored approach to finding, qualifying and applying for grants as part of your strategic planning. We have built GrantGuru for exactly this purpose.
- Grant Writing – it’s not rocket science, but a certain amount of skill and experience certainly helps. You need to describe your business and activities in a clear, comprehensive and consistent manner and make an convincing case about why you should receive funding.
- Grant Management – Once you have received a grant, there is more work to do. Consider your capacity to record, report, measure and acquit grant funds. You don’t get funded for free – you will need to justify your grant.
Where it usually goes wrong
Traditionally everyone starts and ends at Step 3 – Grant Writing.